How was the process?

Since this project only took in short time, we needed to focus on obtaining feedback from users. This short period led us to use Lean UX to cut the time in making decisions. We started from discoverablity, doing some researches including market and user research. We interviewed several merchants directly, observed how was people behavior towards food or waste food, and did a focus group discussion to bring up more ideas about problem definition.



After defining the problems, we brainstormed the solutions in ideation process. Then we made the task analysis, persona, conceptual model, user journey, and information architecture that will help us designing the solutions.


The Challenges

Majority of people in Indonesia, especially in Bandung City, don’t realize that food waste is an issue to environment or economy. This brings them to not be careful enough to consume their foods. That’s why they don’t have any motivation to control their own meals. There are 3 general behavior that we found from users:

  • Users can’t measure how much they need to eat on daily basis.
  • Users usually buy food because they want it not because they need it.
  • Most of them forget that they have some foods. They usually remember soon before it expires or after it expires.

These insights are supported by several data obtained from literature research.

  • 60% of food waste is compostable and recyclable.
  • Around 7 billion USD per year food is thrown away
  • Food waste contains methane that is extremely dangerous for environment.
  • In fact, in Indonesia there are 315 kilograms per consumer per year that produce food waste
  • 75% from all food saving become food waste.
  • 57% produces in households.
  • More than 20 million citizens in Indonesia still lack in foods.

As for the goals, there are 4 objectives in developing this food sharing community app.

  • To increase users awareness in managing food waste.
  • Help reducing food waste by share it or give it.
  • Share recipe and tips to prevent throwing away the food.
  • Create smart community that can led people to think more about environment.



User Goals & Tasks

The main problem is many people do not aware that food waste is an important issue. By using Aglio app, we would like user to be more conscious of this issue. The user goal of this project is to make user changes his behavior in managing food, including food waste.



Usability Goal

  • Effective: The app should empower user awareness and effectively help users to manage their foods.
  • Efficient: The app should reduce time for users to manage food waste.
  • Memorable: The app should be easy to memorize.



There are 4 personas used in this project.



Designing the Solutions

Feature Analysis

We focus on solving user problems, which is to help them deliver surplus food. The essential features are about how users share their foods to others.




Before we created the prototype, we brainstormed to create the wireframe. We designed the sketch and then made the low-fidelity prototype.




The prototype was made using Justinmind, a prototyper tools for making high-fidelity prototype. After the high-fidelity prototype was final, we conducted usability testing to find usability problems before we developed the app. There were several iterations until the prototype was final and the app was ready to develop.



Final Product




What did I learn?

Lean UX is a good strategy to develop a useful app in a short amount of time. It really saves time and resources through constant iterations and reviews. We need to focus on getting feedback as soon as possible by doing “quick and dirty” testing on each iteration. Aside from that, it requires high collaboration in team because we need to brainstorm the ideas and solutions to make quick decision. Not only ideas, but by brainstorming we can make assumptions which can be used to make hypothesis.